The Moreno Watch Studio mark draws inspiration from the Japanese Kamon (家紋) — a traditional family crest symbolizing heritage, identity, and craftsmanship. Each line and shape within the emblem reflects the artisanal techniques and philosophies that lie at the heart of the studio.

The outer outline represents anglage — the meticulous hand-polishing of beveled bridges in a mechanical movement. It speaks of refinement achieved through patience and precision. Within it, a black geometric pattern traces the paths components take as they are carefully pressed by hand during the frosting process — a quiet rhythm that defines the discipline of finishing.

At the center rests a balance wheel, the beating heart of every mechanical watch, symbolizing harmony and devotion to craft. Surrounding it are overlapping circles that echo the subtle spots of perlage, a traditional decorative finish that reveals the beauty of repetition and detail.

The emblem is rendered in kuwacha (桑茶色)— a tone inspired by mulberry leaf tea, long appreciated in Japan for its modest warmth and quiet strength. In cultural symbolism, kuwacha evokes well-being, humility, and the beauty of handmade life— qualities that mirror the spirit of the atelier. Its subdued glow recalls the frosted brass bridges of a watch movement, embodying harmony between heritage and innovation, between the watchmaker’s hand and his design philosophy.