About Moreno Tokyo

Welcome to Moreno Tokyo!

As the visionary behind the brand, I am Francisco Moreno —an entrepreneur, technical designer, and passionate creative.

My profound interest in horology sparked the birth of Ibarra in 2014—a watch company known for its classic dress watches assembled in Manila, Philippines. The brand was fortunate to have been recognized as it was selected to be the Official Timepiece of the ASEAN50 Special Celebration in 2017, and the 30th Southeast Asian (SEA) Games in 2019. Over the years, I have diligently learned and refined my skills - embodying my unwavering dedication to the craft.

While managing Ibarra through the global health crisis, I had the privilege of working with Argos in 2020, where I played the role in bringing to life the brand's flagship timepiece, Odyssey. Forward to 2023, I have now become part of the company as a partner and Technical Director.

Reflecting on the diverse experiences accumulated on my journey thus far, my appreciation for watchmaking has deepened, serving as an inspiration for the creation of my own artisanal timepieces.

To further develop myself, I pursued an MBA in Tokyo, Japan, in 2021. Immersing myself in the Japanese environment and ecosystem, I sought to understand deeply the artistry and innovative spirit that make Japan a Center of Excellence in watchmaking and precision manufacturing. Along the way, I was able to meet and connect with inspiring individuals in the watch and manufacturing sectors, and embrace the spirit of Shokunin (職人) on my life and work.

Earning a degree in Physics and Materials Science from one the most prestigious universities in the Philippines, I delved into the theories that underpin timekeeping. Additionally, my experience in the manufacturing industry provided invaluable insights into the importance of understanding processes, continuous improvement, and excellence at every stage, molding my approach to watchmaking today.

Now, the time has come for me to start this new chapter, where I will craft each watch with utmost care and passion. Embracing my heritage and the allure of horology, Moreno Tokyo represents my creative odyssey—an expression of culture and the love for watchmaking.

This 2024, I invite you to join me as I embark on this personal adventure, where each timepiece is a testament to the fusion of tradition, craftsmanship, and an unyielding pursuit of beauty and craftsmanship.